Damir Mujic

DIY Website Builder Platform – A Pitfall For Small Businesses?

Once upon a time, there was a professional web designer who had the skills to create a website by hand-coding it. He was a prosperous man with rare expertise, oodles of patience, and a bright future ahead.

As things have changed, his skills have risen to a more advanced level, but his expertise has been challenged by a variety of DIY website building softwares. By 2016, the number of those softwares has increased, hence the lessened need for hiring a professional designer.

However, startups and small businesses should be aware of the website builders’ differences because not all of them offer options and features required for each business. The diversity of needs is endless, and so are the website builders’ competencies.

So, how can you distinguish one from another, and, most importantly, which one is the best choice for your business? The answer is simple: Choose the one designed around open source technologies – yes, WordPress – and I’ll tell you why. Let’s see the difference between some of them and us.

Wordpress vs Weebly vs Wix vs GoDaddy

Weebly? Ouch!

It’s true, Weebly is indeed one of the easiest DIY website builder, with good plans for eCommerce businesses. A simple dragging and dropping provides a time-saving privilege, and the ease of use makes the website building fun and straightforward. However, Weebly’s drawbacks are numerous.

For example, as a business owner, you will most probably want to publish your company’s blogs, hence create a sharing content for your social media channels in order to funnel more visitors to your website. Well, just to let you know, blogging features via Weebly are poor. They will enable you to display an author’s name on the blog, which will make your blog look like a generic text written by nobody important. This is wrong. A personalised approach to your customers is one of the most important steps you ought to take to make your business look more approachable and less mechanical. Furthermore, sharing your content will be available only on Facebook and Twitter, and you will have no options to choose a suitable layout.

Additionally, Weebly’s biggest disadvantage is definitely the lack of possibility to install other software on your website, but also the geographical blocking which occurs in some countries. As startups and small businesses do indeed need their web pages to have a worldwide accessibility, I believe this disadvantage is strong enough to make you think twice before using Weebly.

Wix? Annoying!

This DIY website builder offers quality designs with a diversity of more than 70 different categories. Like most of DIY website builders, Wix is user-friendly, hence useful for beginners who want to get it fast and simple. However, the drawbacks are various, and before you decide to build your website with Wix, you should consider a few important issues.

If you’re planning on launching an an online store, so far Wix has not been a good choice due to a lack of basic management tools. Recently, it has introduced better eCommerce tools though, and I guess things are improving for Wix, but I tend to be careful until it’s tested, proved, and confirmed. Furthermore, Wix’s free option is annoyingly displaying large ads which, unlike other free builders, are sticking out like a sore thumb. Another annoying thing about Wix is the fact that you would need to think twice before choosing the right design because once you choose it, an option for changing it doesn’t exist – a pretty half-baked detail if you ask me.

GoDaddy? Not Really!

Of course, I couldn’t avoid talking about this giant here. Over 60 million domain names (the number is still rising every minute), and the use of the latest technology, undoubtedly present a stunning figure on the market. I guess an unlimited bandwith is the feature I value most about GoDaddy, but I find its drawbacks quite surprising to tell you the truth.

First, the free version reduces your disk and database capacity. Second, which is even more surprising, it doesn’t’ allow you to change the chosen theme, just like in Wix’s case. Furthermore, regardless of its mobile friendly interface, the design of your web page will hardly look as good as it does on desktop. Taking into account that mobile has overthrown desktop almost 2 years ago, I find this detail quite awkward. Likewise, its very limited eCommerce functions have made many new online store businesses look for other solutions.

Why Choose WordPress Rather Than a Proprietary DIY Web Builder Platform?

Why WordPress is better

Regardless of the disadvantages mentioned above, these new, sexy and popular web builder platforms have nice dashboards and features, I agree. However, while there are trying their best to be innovative and fast growing, they are still facing a variety of different issues. Apart from the drawbacks mentioned above, most of these DIY website builders are still in their startup phase, which means they are draining investors’ money, chasing for more rounds of capital and hoping that everything will end up well.

But what happens if things don’t turn up well? The answer to that question is quite simple: If they go down, your business go down as well! This may sound a bit harsh, but it’s true. Don’t forget that their platform is proprietary, with closed source code, and you won’t be able to move your website somewhere else if you need to. You would simply need to start from scratch! This is why I truly believe it’s never a good idea to build a business that depends on someone else’s platform.

Unlike all of them, Avalon is designed around open source technologies. Whether you’re building your website from scratch, having someone else build it, or using the world’s most popular CMSs, such as WordPress, the good thing about it is that everything is in your hands. Avalon is completely transparent. With us, you own your code, and if anything ever happens to us, or you simply decide to move your web to another hosting provider, it can be easily done without any interruption for your website operations.

Sounds like a fair deal with a smarter, long-term solution for your business, don’t you agree?

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