Growth Hacking or Inbound Marketing – Which is Better for Your Online Business?
As an entrepreneur, one of your primary spotlights is the online presence of your business. Everything you do online undoubtedly affects your business reputation, not to mention your success and profit. The brimming Internet is forcing you to work harder in order to stand out from the crowd, and your thirst for success is urging you to find ingenious ways for growth solutions. Welcome to the new age of marketing!
Any word, act or move related to “traditional” no longer exists, and relying on a simple overview of products and services is dead. Alone economic background lacks understanding for an online mindset, and any data-informed knowledge is impractical in the digital world. Today, your business should be data-driven, and your online presence should be consumer-focused.
That thin line between love and hate has become even thinner in an online world, and if you refuse to listen to what your customers are saying, you’ll likely be facing a break-up like this:
What Are The Proven Methodologies for the Digital Age?
Inbound marketing – you’ve heard about it before, right? Have you had a chance to find out exactly what it is? Or better yet, have you implemented it in your marketing strategy yet?
Inbound marketing is a marketing strategy that helps you attract your customers rather than begging for their attention. It’s consumer-oriented and affordable for small businesses. Instead of pouring money into buying useless ads (and simply hoping for leads), inbound marketing means creating appealing content, offering exactly what your consumers want (not what you think they want), and sharing that mutual common interest called communication. Furthermore, inbound marketing puts you, the marketer, in a position where you show your affection for your consumers – finally!
Long gone are the days when marketers were throwing themselves at consumers without listening to what their consumers really wanted. Likewise, long gone are the days when customers were being entertained by anything marketers were throwing at them.
Instead of taking them for granted and chasing them away, think about taking smarter and more sophisticated steps towards reaching out to your consumers – with inbound marketing.
Another proven methodology is growth hacking.
I’ve recently written about how your consistent digital transformation is an essential part of the omnipresent digital culture. How is that connected to growth hacking? Growth hacking is the new marketing technique that includes using creativity, analytical thinking, and social metrics to sell products, but moreover, it’s the kind of mindset online marketers should switch to (if they don’t have it yet) to use different (and effective!) ways of finding the right customers, such as the following:
- Open Graph (Driving traffic to your website from Facebook)
- Email (One of the lead tactics to your website)
- Website testing (A/B testing for addressing possible issues before going public)
- Landing pages (Extensions of online ads that convert visitors into leads or sales)
Profoundly integrated in the digital culture, growth hacking is flawlessly blending its deductible and scalable methodology into the one ultimate outcome: online success!
Your revenue, traffic and even sales, literally don’t exist without growth hacking. To hack your way into growing, there are 2 extremely important things every business needs to determine:
- Who your customers are (because not everyone is your customer)
- Which channels your customers use (so you can reach out to them through those channels)
To dig deeper into growth hacking, I would recommend that you check out this Growth Hacking Cookbook, an excellent source of examples and tips that you can apply to boost your online business.
How To Choose the Right Strategy for Your Business
When it comes to deciding which of the two are more useful for your business, it’s important to know the difference. In terms of comparing both strategies, growth hacking and inbound marketing are indeed different from one another.
Growth hacking is more focused on a quick and short-term outcome, with the intention of being acquired by a bigger market player. It’s focused on reaching out to more users in a shorter period for a better valuation.
Conversely, inbound marketing is strongly focused on SEO, aiming to preserve sustainable growth in terms of taking longer steps. If there’s a specific market you want to dominate, Inbound marketing is right for you.
Both have one thing in common though: performance tracking by using data in their methodologies.
How Avalon Helps You Become a Successful Online Marketer
As mentioned in my first blog earlier this January, to successfully accomplish different marketing strategies and grow their business, every entrepreneur, freelancer or founder should start with a high-quality website. Implementing marketing techniques such as inbound or growth hacking simply cannot be done before creating a solid foundation for them. To build that remarkable content that will drive sales and bring in leads to your website, companies need a reliable partner who will help them make the best of their online marketing, and in the end, help them shine and triumph.
Of course, that doesn’t mean you have to start saving money, or ask for a bank loan. You can get a high-quality website, with the best features and impressive performance, simply by choosing the right partner.
If you haven’t found one yet, I’ll be happy to hear from you, and look forward to embarking on our productive journey to your successful online marketing strategy!
The key to great marketing is remembering that even though you’re all about your brand, your customer is not. – Gary Vaynerchuck