Website As a Hub For Your Social Media Presence? Oh, Yes!
Many times I am being asked if having a company website is actually necessary these days as all the hype is really happening via social media. Furthermore, I’ve had a chance to meet a few small business owners who chose to ditch the idea of having a website, and started their online presence directly via Facebook. I try hard to explain to them how wrong they actually are.
When you decide to start your business, one of the biggest mistake you can do is not having a website! I have already written a few blogs on what your website can do for your business, and how important your website really is. In addition to that, it’s really important to know that, if you want a full control over your brand or business, creating a website is a must. It’s still one of the most powerful marketing tools today.
Why Having a Website Is Important?
Apart from a good marketing tool, and having the full control, before ignoring the possibility of creating a website, check out other 3 most important reasons why that isn’t such a good idea:
Honestly, without a website your business is seen differently (or should I say adversely?) in the eyes of your customers. They expect you to have a website, and they tend to trust your business more when they see the website. Likewise, the size of your business is irrelevant on the Internet, and you can indeed direct some of the competitors’ traffic to your website. This will help you balance the playing field and grab some intention only for yourself. Without a website that would be impossible.
2. Uninterrupted Availability
Where else can you have your business opened 24/7 then on the Internet? By making yourself available 24/7 is actually going to provide you with visits even when you’re sleeping – remember, I’m talking about the visits you can actually track, not to mention remarket!
3. Cost Effectiveness
Customers prefer to find a business’s info online. Therefore, making your website a useful source is going to help you reduce operating costs. Furthermore, you are able to choose a variety of options for customising your website, in terms of free and paid versions.
Website Vs. Social Media
In most cases, the reasons I hear business owners use social media rather than a website are engagement and branding. Sure, engaging with your customers is a fun thing to do. However, this takes time (not to mention money), and the results are usually not as expected. To have your post seen and engaged, you need to spend money on advertising: boosting your daily posts, and perhaps even advertising occasional posts through FB ads.
On another note, branding seems like it makes more sense, but building brand loyalty and awareness through updates takes time and money, too. Especially if you are new on the market. Social media platforms, such as Facebook, are indeed the keys to unlocking brand loyalty, but cost effectiveness is not a part of that plan. Globally speaking, though, the number of businesses that redirect traffic to their Facebook page is growing 25% yearly, and that seems like a good indicator that social media is a good thing to have in addition to your website.
The good thing about the social media platforms is that you can set up your business page within no time and free of charge, although the maintenance of the page isn’t so effortless as it seems, and you might need a person only in charge of that – a community manager.
The best solution would be to merge your webpage with your social media platforms, and get the best out of it in terms of generating more traffic to your website.
Remarketing as The Best Way To Use Social Media For Your Website
Generally speaking, social media platforms should help you drive more traffic to your website, and create that fun part of your online presence that will spark more interests among your potential customers.
Ideally, remarketing your website visitors through their social media profiles is an option you can’t ignore because many people will leave your website without making any purchases or other desired activities. Remarketing will help you reconnect with them by showing them relevant ads on social media.
How Does Remarketing work?
A simple way of talking to your visitors can be performed through a high effectiveness with retargeting, hence create a wave of existing visitors stopping by again, and finally making that wanted move on your webpage – such as a purchase or a sign up. This will help you collect valuable data about your customers. So what is there to be taken into consideration? One of the most effective ways is to simply create customised ads based on your visitors’ geographic range to target those ones who seem likely to visit your webpage. Furthermore, make sure you perfectly understand what your website visitors are searching for on your webpage. That will help you specify your retargeting ads toward them in the most suitable way without bothering them with irrelevant ads.
Check out this interesting tutorial video about how to use your website for retargeting people on Facebook.
Another way of successfully merging your webpage with social media is sharing your website content to a wider range of audience on social media. Blogs you post on your webpage may not be so frequently read unless you share them on your social media channels. The same happens with videos.
From Web to Social Media – No.1 trend in 2016?
Not everything you have on your webpage is fun enough for social media. There are things that will be widely recognised on social media, but there is also the content no one will care about.
So, what will, actually, works on social media in 2016?
Live Streaming Videos
Real-time offline events live streamed via FB video is that very thing you cannot go wrong with! Taking into consideration that Periscope and Meerkat have become the no.1 apps of the new generations, streaming live events on your website, and inviting viewers via your social media pages is, indeed, one of the hottest trends you can think of.
Of course, not every business will have live streaming as their option. Perhaps you will have an interesting blog to share, or an attracting offer for your visitors. Anything you create and share will, no doubt, help you use your webpage, not only as a hub for your social media presence, but also as a trustworthy business portfolio that will trigger emotions and spark interests among the connected crowd.
Of course, just like always, find a suitable partner who can help you set up a webpage and create that remarkable basis for your fine-tuned online and social media presence – Avalon team is waiting for you!